NuRev Group: 2023 Year in Review

January 17, 2024

As 2024 approaches, we at NuRev Group take a moment to reflect on the milestones and achievements marked this year. It’s been a year of growth, innovation, and forging strong partnerships. From welcoming new talents to our team to driving forward the digital presence of our esteemed clients, 2023 has been a year of transformative experiences and strategic successes. Let’s walk down memory lane and revisit some of the defining moments of the past year at NuRev Group.

Welcoming Jeff Smith to NuRev

In January 2023, NuRev Group welcomed Jeff Smith as our new Digital Media Manager. With nearly a decade of rich experience in digital marketing, social media management, and content creation, Jeff has brought innovation and expertise to our team.

Journeying from the Black Hills to Sioux Falls

Jeff’s professional journey, which began in the Black Hills, is marked by his success in various agency and in-house roles. His ability to create engaging content for businesses throughout diverse industries made him an ideal fit for NuRev. Since his move to Sioux Falls, Jeff has infused our digital strategies with his unique insights and creative approaches.

Impact at NuRev

In his role at NuRev, Jeff has taken on critical responsibilities that have enhanced the digital presence of our clients:

A Vision for the Future

Jeff’s diverse skill set, encompassing social media management, digital marketing strategy, SEO, and content creation, positions him as a key player in driving the digital narratives of our clients.

We’re excited to have Jeff on board and look forward to the innovative and impactful contributions he will continue to make at NuRev Group.

Ironclad Construction: Elevating Digital Presence with NuRev Group

2023 marked a significant chapter for NuRev Group as we welcomed Ironclad Construction into our client family. This collaboration showcased our commitment to driving digital innovation and comprehensive online strategy.

Our journey with Ironclad Construction began with a crucial website migration and optimization process, ensuring their customers a seamless, user-friendly online experience while focusing on user engagement and online lead capture techniques. We focused on enhancing their digital presence through targeted marketing campaigns on Google and Facebook, significantly increasing their visibility and customer engagement.

A pivotal achievement was assisting Ironclad Construction in becoming a Google Guaranteed business. This accreditation bolstered their credibility and enhanced their visibility in Google’s trusted services arena. Our social media management and onsite SEO efforts further solidified their online authority, creating a cohesive and impactful digital identity.

Local SEO monitoring and citation building were key components of our strategy, ensuring Ironclad’s prominence in local search results and enhancing their local market penetration. We diligently monitored their SEO performance, continuously improving to keep them ahead in a competitive digital landscape.

Through our comprehensive digital marketing strategies, innovative SEO techniques, and creative advertising solutions, NuRev Group has successfully positioned Ironclad Construction as a leader in their industry and a trusted name in the community.

Reflecting on 2023, it’s clear that the partnership between NuRev Group and Ironclad Construction is more than just a client-agency relationship; it’s a testament to the power of integrated digital strategies in building and solidifying a brand’s presence in today’s dynamic market.

Stern: Accelerating Success in 2023

In the ever-evolving landscape of energy and logistics, Stern showcased its unwavering commitment to excellence throughout 2023. Collaborating closely with NuRev Group, we witnessed Stern’s remarkable journey this year, marked by several key milestones and groundbreaking initiatives.

Energizing Growth

Stern’s growth strategy was executed flawlessly by acquiring Raymond Oil and establishing a new Stern location in Huron. This expansion broadened their geographical reach and solidified their presence in the region.

NuRev Group was integral in transforming this acquisition into a fully rebranded location. From innovative signage to branded tanks and trucks, we partnered with CustomEyez Design to ensure every aspect was meticulously crafted to reflect Stern’s commitment to modernization.

Wrapped in Success

Stern’s innovative spirit shone brilliantly with the striking stainless steel tanker wrap. This bold design, created in collaboration with NuRev Group and Redline Wraps, transformed this truck into a rolling work of art while reinforcing Stern’s brand presence on the roads.

Cleaner Fuel, Brighter Future with NuRev Group

In a visionary move, Stern embarked on a journey toward environmental responsibility in 2023 with the launch of the Fuel Kleen truck and service. This innovative solution aligned with our sustainability goals and offered customers cleaner fuel and improved equipment performance.

We proudly supported Stern in this endeavor by crafting a dynamic landing page, producing engaging print materials, and executing a strategic social media campaign to spread the word about this eco-conscious choice.

Elevating Excellence with Stern’s Equipment Guard Warranty Program

In 2023, NuRev Group collaborated with Stern to unveil the Equipment Guard Warranty Program. This innovative initiative offers coverage for up to 10 years or 10,000 hours, ensuring the durability and reliability of farm and ranch equipment.

NuRev’s role in this project was multifaceted. We created a distinctive logo that symbolizes protection and dependability. Additionally, we developed a dedicated landing page to showcase program details and benefits. A big part of this project was the collaboration with Stern to help them build out the online program management functionalities to allow Stern staff to monitor the program and allow their customers portal access to manage their enrolled machinery and see lubricant and fuel analysis test results.

To maximize its reach, we launched a strategic social media campaign, aiming to highlight the program’s value to Stern’s diverse audience.

A Stellar Addition – Strengthened by Expertise

In 2023, Stern welcomed industry expert Dan Rausch to its team, supported by NuRev Group. This strategic addition bolsters Stern’s industry leadership. NuRev Group crafted a concise press release and an informative blog post to introduce Dan, emphasizing his expertise and its value to Stern’s customers. With NuRev Group’s strategic communication, Stern is well-positioned for excellence.

Senergy Terminal: A new face for a regional facility

One project we enjoyed working on was rebranding a regional propane supply terminal. The former Gromark propane terminal in Canton, South Dakota, was purchased and renamed Senergy Terminal. With 300,000 gallons of propane storage capacity and the ability to unload six railcars simultaneously, this terminal is key in supplying propane providers in Southeast SD and NW Iowa with needed propane supply.

NuRev Group played a crucial role in the rebranding, creating the Senergy brand logo and a captivating website featuring high-resolution aerial video and photography highlighting the features of this facility and making it easy for suppliers to register their trucks for loading at this facility.

COAXIS: Shaping the Future of Energy Solutions

In the dynamic landscape of 2023, one of our esteemed clients, COAXIS Energy, stood out as a beacon of innovation and progress in the energy sector. Throughout the year, COAXIS demonstrated a remarkable commitment to shaping the future of energy solutions.

New Website, New Horizons

One of the significant milestones COAXIS achieved in 2023 was launching their brand-new website. This digital transformation better represents the quality employer and business partner that COAXIS is, along with showcasing its robust LNG services. A new LNG conversion calculator makes it easy for those looking to implement LNG as an energy solution for their business to quickly assess if an LNG solution may be the correct energy choice for their application. With a sleek design and improved functionality, COAXIS’s website has become a hub for exploring their innovative energy solutions.

Big Tanks Wrapped and Branded

2023 also witnessed COAXIS taking its branding to the next level by wrapping and branding its storage tanks at new facility sites. This strategic move enhanced the visual appeal of their infrastructure and reinforced their presence in the industry. These branded tanks symbolized COAXIS’ commitment to reliability and sustainability in energy solutions.

As a marketing agency, NuRev Group is proud to partner with COAXIS Energy in its journey towards a brighter, more sustainable energy future. We look forward to continuing our collaboration in the coming years, as COAXIS continues to provide cutting-edge energy solutions that empower businesses and communities.

Hansen Agri-PLACEMENT: Cultivating Success in 2023

In 2023, we partnered with Hansen Agri-PLACEMENT, a leading name in agricultural recruitment. Together, we embarked on a journey to enhance their online presence and create a digital landscape representing their commitment to excellence in agriculture staffing.

A Fresh Online Presence

One of the significant milestones for Hansen in 2023 was launching their brand-new website in collaboration with Next-Level Technology. This revitalized online platform provides a seamless experience for employers and job seekers in the agricultural sector. The website’s modern design and user-friendly interface showcase its dedication to connecting top talent with leading agricultural employers.

Navigating New Horizons

As part of their digital transformation, we worked closely with Hansen to streamline their job listings, making it easier for job seekers to find their ideal positions. The new website reflects the diverse career opportunities in agriculture, from agronomy and dairy management to feedlot production. It’s a testament to their commitment to serving the agriculture community.

Building Relationships

At NuRev Group, we believe in the power of authentic storytelling, and we had the pleasure of helping Hansen share their success stories. Through engaging content and social media posts, we highlighted their impact on job seekers’ lives and the businesses they’ve partnered with. These stories underscore Hansen’s unwavering dedication to connecting talent with opportunity.

A Growing Network

Throughout 2023, Hansen continued to expand its network of agricultural professionals and employers. This growth has allowed them to deliver even more tailored and personalized recruitment services. As we move into 2024, we’re excited to see how Hansen’s network will flourish.

NuRev Group and Next-Level Technology: A Year of Transformative Growth

In 2023, NuRev Group had the privilege of partnering with Next-Level Technology, a prominent player in the IT industry. This collaboration bore witness to a year of transformative growth and remarkable achievements as we worked closely together to enhance various facets of Next-Level Technology’s online presence and marketing strategies.

Onsite Technical SEO Audit: Our journey with Next-Level Technology began with a comprehensive Onsite Technical SEO audit. Through meticulous analysis and optimization, we fine-tuned their website to ensure it ranked higher on search engine results and provided an enhanced user experience.

Digital Marketing Expertise: Our digital marketing efforts took Next-Level Technology to new heights. We crafted and managed Google Ads Search campaigns that significantly boosted their online visibility. However, the pinnacle of our collaboration was their display and video campaigns, where we harnessed the power of compelling graphics and videos produced by NuRev Group. This dynamic combination captures audiences’ attention and delivers impressive results.

Engaging Blog Content: Our content creation and management services added a valuable dimension to Next-Level Technology’s online presence. Through insightful blog posts, we educated their audience about industry trends, best practices, and the latest technologies. This established Next-Level Technology as an industry thought leader and fostered a deeper connection with their clientele.

Local SEO Mastery: Our expertise in Local SEO management profoundly impacted Next-Level Technology’s regional presence. We meticulously fine-tuned their Google My Business account and presence, driving more local traffic to their website and helping them stand out in the competitive IT landscape.

As we look back on our collaborative journey with Next-Level Technology, it’s clear that this partnership was more than just business; it was a mutual commitment to growth and excellence. NuRev Group empowers Next-Level Technology to navigate the ever-evolving digital landscape confidently.

Mid-States Audio & Video: Elevating Digital Presence in 2023

In 2023, NuRev Group embarked on an exciting journey with Mid-States Audio & Video, a leader in custom audio and video solutions. Our mission was to enhance their digital footprint and drive meaningful engagement through strategic online marketing and analytics.

1. Establishing Robust Advertising Platforms:

Our initial focus was setting up sophisticated advertising platforms. By leveraging cutting-edge tools, we created dynamic advertising campaigns that resonated with Mid-States Audio & Video’s target audience. This approach heightened their online visibility and paved the way for more targeted and effective marketing strategies.

2. Advancing with Digital Marketing Analytics:

Data is the lifeblood of effective marketing. We implemented comprehensive digital marketing analytics for Mid-States Audio & Video. These tools enabled us to capture and analyze user engagement, providing invaluable insights. This data-driven approach allowed us to refine our strategies continuously, ensuring that every marketing dollar spent was an investment toward measurable growth.

3. Website Optimization for Enhanced SEO:

Our team conducted an exhaustive initial website optimization for Mid-States Audio & Video. We delved into various aspects of their website, making strategic adjustments to enhance its search engine performance. This optimization included refining content, improving site speed, and ensuring mobile responsiveness. As a result, Mid-States Audio & Video enjoyed enhanced search engine rankings, which translated into increased website traffic and better user engagement.

4. Launching Google Search and Performance Max Campaigns:

A significant highlight of our partnership was setting up Google Search and Performance Max campaigns. These campaigns were meticulously crafted to capture the essence of Mid-States Audio & Video’s services while targeting relevant audiences. These campaigns significantly increased their online presence by optimizing reach and performance and drove potential customers to their website.

BetaTec: Cultivating a Fresh Identity

This year, we had the honor of collaborating with BetaTec on a pivotal project – the creation of their new logo. Our journey with BetaTec was about more than just design; it was about encapsulating the essence of their brand in a visual identity. Our team worked closely with BetaTec to understand their vision, values, and the message they wanted to convey. The result was a logo representing BetaTec’s commitment to excellence and resonating with their target audience.

Milestone: Crafting a Lasting Impression

For Joe Kuiper, 2023 was a year of new beginnings as he developed his new company, Milestone. We had the privilege of designing their new logo, a symbol that would become the face of their brand. Our approach was a blend of creativity and strategy – understanding Milestone’s brand ethos and the industry landscape to create a logo that was both memorable and meaningful. This logo has given Milestone a polished and professional visual identity to establish its brand in the market. 

To ensure that the new brand is used appropriately and remains consistent, we developed a concise brand standards guide that would ensure no matter who they worked with, their new brand would remain memorable and consistent as they establish themselves in the marketplace. 


As we bid farewell to 2023, we at NuRev Group look back with pride and forward with anticipation. This year has been a testament to the power of collaboration, innovation, and the relentless pursuit of excellence. We’ve expanded our horizons, embraced new challenges, and celebrated significant victories. Our journey with each of our clients and team members has been unique and enriching, pushing us to elevate our standards and redefine success. As we enter 2024, we remain committed to delivering outstanding digital marketing solutions and creating impactful digital narratives. Here’s to another year of growth, creativity, and transformation!

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