Addressable Geofencing
Geofencing can also be used to target certain addresses. That could be a business address or a home address. For example, your truck parts business could acquire a list of addresses for businesses that have a large fleet of trucks — say a garbage collection company. A great potential customer. You can input their address into a geofence platform and target that facility individually. This allows you to serve ads to those inside of the building. Hopefully, showing your ad to the main decision-makers for that business. The ones you want to be in front of.
Many businesses also opt to put a virtual boundary around their own brick-and-mortar store. This can provide a few key advantages for companies. First, people that come to your store will start to see ads after they leave. This will keep your business top of mind. If the customer wasn't ready to purchase just yet, your ads will stay in front of them. When they are ready to pull the trigger on a purchase, your brand will most likely be a contender!
Competitive Geofencing
Another option to consider when setting up your virtual boundary is putting one around your competitor's store. The benefits of doing this are similar to those listed above, with an added plus - your company could be attracting additional customers away from a competitor. What's not to love there?